![]() They have also figured out that control over product presentation is one of keys to brand awareness success, and nothing controls product presentation like a printed planogram. These savvy companies have figured out that well-designed, market research-driven planograms, complete with space utilization and financial projection reports, can be the ultimate persuasive sales pitch to a potential customer who is eager to maximize ROI from every cubic foot of expensive retail floor space. The bare knuckled competition for retail shelf space has spawned a tidal wave of interest in sales & marketing tools that facilitate market access, and chief among these tools is low-cost, dedicated planogramming software. Planogramming, space management & visual merchandising may have started with large manufacturers and retail chain stores, but in today's rapidly globalizing marketplace, the latest adopters are likely to be smaller companies in manufacturing, distribution, retailing, MSO's, independent marketing consultants, importing/exporting, reset specialists, and other sectors. ![]() While planogramming & space management by large companies are old news, the widespread adoption of low-cost, dedicated planogramming software by smaller companies in many different industry sectors is the very latest news, and that?s what this background research paper is all about.
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